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Overview
Reports cover sales, courier performance, order source, staff, returns and exchanges, plus customer CLV, segments and RFM, all over a chosen date range.
Purpose
Understand performance and export the numbers you need.
Step-by-step guide
- Open Reports and choose a report type.
- Set the date range (defaults to the last 30 days).
- Read the summary cards and tables.
- Export to CSV where permitted.
Common mistakes
- Forgetting the date range, so figures look wrong.
- Reading draft or cancelled orders as sales; valid sales exclude them.
Best practices
- Compare the same period across months.
- Export to CSV for deeper analysis in a spreadsheet.
FAQ
Do returns count as sales?
A returned order still counts as a valid sale; cancelled and rejected do not.
Can I export?
Yes, with the reports export permission.