Bloglovin on Goji — planned channel

Bloglovin is not available to connect yet. It is planned, with no committed date. It also needs a more sceptical introduction than most channels here, because its moment has largely passed and you deserve to hear that before planning around it.

What Bloglovin is

Bloglovin is a blog reader and discovery service. Readers follow blogs there and see new posts in one feed, which made it genuinely important in the years after Google Reader closed — particularly for fashion, beauty, lifestyle and interiors blogs, where it drove real traffic.

Its influence has declined considerably since, as social feeds and newsletters took over the same job. In some niches an established following there still sends steady traffic; in most, it now sends very little.

What it will do when it ships

• Announce each new article to your Bloglovin followers.
• Carry the title, summary and picture into the entry.
• Link back to your own site, where the article lives.

The honest case for and against

In favour: if you already have followers there, they are people who explicitly chose to follow your blog, which is a better relationship than an algorithmic feed offers. Reaching them costs you nothing once it is automated.

Against: building a following there now is slow and the ceiling is low. If you are starting from nothing, the same effort spent on an email newsletter will almost certainly return more, and you will own the list rather than renting the audience.

Our recommendation is straightforward: connect it if you have an existing following, and ignore it if you do not.

What is holding it up

Programmatic access needs to be arranged and tested. Given the declining traffic it sends, it sits low in our queue behind the channels most customers will actually use — which is the honest reason rather than a technical difficulty.

What you can do now

1. Claim your blog on Bloglovin if you have not, so posts are attributed to you and followers can find you.
2. Check whether you already have followers. That number, more than anything on this page, tells you whether to care.
3. Make sure your feed is healthy. Bloglovin reads your site's RSS feed, so a broken or truncated feed limits what it can show regardless of any integration.
4. Set up a newsletter instead if you are starting from zero. It is the honest alternative, and it is yours.

What to use meanwhile

Your blog's own RSS feed already works for readers who use any feed reader, and requires nothing from us. For discovery, Pinterest suits the same audiences far better today — and Buffer can reach Pinterest now.

Common questions

Is Bloglovin worth using in 2026? Only with an existing following. We would rather say so than list it as an opportunity.

Will it duplicate my content? Entries link back to your site, which remains the original.

Does it need my blog to have a feed? Yes — that is how it reads your posts.

Will you still build it? It stays on the list, honestly ranked below channels people ask for more often.