Connecting Tumblr to Goji

Tumblr is still a genuinely good home for visual and long-form writing, and its reblogging culture means a single post can travel a long way without any paid promotion. Connecting it to Goji publishes each new article to your blog automatically.

What connecting Tumblr gives you

• Automatic posts. Each article is posted with its picture, headline, summary and a link back to your site.
• Tags carried over. Article tags become Tumblr tags, which is how anything is discovered there.
• Reblog potential. A post that resonates is passed on by readers, which no other network on this list does in the same way.
• One-click sign-in. You approve access with your Tumblr account; there is no token to manage.

Before you start

You need a Tumblr account with at least one blog. Every Tumblr account has a primary blog created with it, so if you can sign in, you already have somewhere to post. If you run several blogs, decide which one should receive articles before you connect.

How to connect it

1. Open Channels from the sidebar and choose Tumblr.
2. Sign in to Tumblr and approve access. You are signing in to Tumblr itself; Goji never sees your password.
3. Choose the blog to publish to if your account has more than one.
4. You are returned to Goji with the blog connected.

How tags work on Tumblr

Tags are not decoration on Tumblr — they are the entire discovery mechanism. Posts are found almost exclusively through tag pages, so an untagged post is effectively invisible to anyone who does not already follow you.

Article tags are carried across automatically. It is worth making sure the articles you send here carry a few broad, genuinely used tags rather than only narrow internal ones, because a tag nobody browses will not bring anyone in.

If something goes wrong

• Posts go to the wrong blog. The account's primary blog was chosen. Disconnect and reconnect, selecting the blog you want.
• Access stopped working. It was revoked in your Tumblr account settings, or the password changed. Reconnect the channel.
• The post has no picture. The article had no featured image; Tumblr shows a plain link post instead.
• Nothing appears under a tag. Tumblr filters tag pages for new or low-activity blogs. Posting regularly for a while resolves it.

What a link post looks like

Articles are published as link posts, which is the format Tumblr designed for exactly this: the picture at the top, the headline as the clickable title, the summary underneath, and the whole block linking back to your site. Readers who reblog it carry the link with them, which is what makes the reach compound.

Where an article has no picture, the post still publishes and simply shows the title and summary. It works, but it will be scrolled past far more often - Tumblr is a visual dashboard, and a post without an image has very little to catch the eye. Adding a featured image to the source article is the single highest-value change you can make for this channel.

Common questions

Can I post to several blogs? Yes. Connect the channel once for each blog.

Are posts marked as automated? No. They appear exactly like posts made by hand.

Can I edit a post afterwards? Yes, in Tumblr, like any other post.

Does Tumblr limit how much I can post? There is a generous daily limit; ordinary publishing never approaches it.