VK (VKontakte) on Goji — planned channel

VK is not available to connect yet. The channel is built into our roadmap but not yet offered, and there is no committed date. This page explains what it will do and what you can usefully prepare.

Who VK is for

VK is the largest social network in Russian-speaking countries, and for businesses serving those markets it reaches people who use neither Facebook nor Instagram. Its communities work like proper forums rather than follower feeds — members return to them, browse them, and treat them as the business's home rather than a stream that scrolls past.

What it will do when it ships

• Publish each new article to your community wall, posted as the community rather than as a person.
• Carry the picture, headline and summary, with a link back to your site.
• Support several communities, each connected separately.

Like OK, VK will publish to a community, never to a personal page — that is VK's rule for applications, not a limitation we chose.

What is holding it up

VK requires a registered application, and posting on a community's behalf needs credentials issued for it. Obtaining and maintaining those is the outstanding work. Until it is done, offering the channel would mean offering a connection that cannot complete.

What you can do now

1. Create your community if you do not have one, and make yourself an administrator. Publishing will always be to a community.
2. Fill it in. Cover image, description, contact details and a few real posts. An empty community converts badly, and members judge quickly.
3. Decide who administers it. Connections are made by an administrator, so it is worth having more than one person able to do that before you need to.
4. Think about language. A community posting only in English will underperform badly in this market. If you are serious about it, plan for translated summaries.

What to use meanwhile

If you are already serving Russian-speaking customers, OK (Odnoklassniki) is available today and reaches an overlapping audience. Many businesses run both; connecting OK now means the habit and the content are in place when VK arrives.

How VK communities differ from a feed

It is worth understanding the shape of the place before you plan content for it. A VK community has a wall, discussions, albums and files, and members treat it as somewhere to go rather than something that scrolls past. Posts stay findable, discussions accumulate, and the community itself becomes the destination you send people to.

Practically, that changes what is worth posting. A community fed only with automated article links reads as abandoned, however regularly it updates. The businesses that do well there mix automated posts with occasional human ones - an answer in a discussion, a photo album, a reply to a comment - and use the automation to keep the wall current between those.

It also means the connection is worth setting up early rather than at launch. A community with a few months of posts behind it looks established the day you start promoting it; one created the same week does not.

Common questions

Will it post to my personal VK page? No. Communities only.

Will VK messages reach my inbox? No. This will be a publishing channel.

Can I connect several communities? Yes, once it ships — one connection each.

Is OK a substitute? Not exactly — the audiences overlap but are not identical. It is the closest thing available now, and it is live.